How Starting Your Personal State Club Can Sky-rocket Your Earnings 11080
My mom was visiting recently and throughout our mother-daughter shopping time I noticed some thing interesting. The majority of the stores I made a purchase at asked me if I had like to get on the email list. That is very wise.
But, just HOW where they did this made an impact in my response. I said NO to the vast majority of them because they simply did not make it enticing for me personally. I am talking about, who WANTS more junk mail? So if I had like to be in your email list if you simply ask me, the answer will most likely be NO.
But one shop particularly got me. First of all, it was a designer clothing store I loved. Second, they did not ask me if I wanted to be on their subscriber list. They invited me to become a 'VIP Client.'
Say the words 'VIP' if you ask me and my ears improve. It of course represents 'extremely important person.' And generally speaking it shows an amount of prestige and benefit. Suddenly I WANTED to be on that subscriber list, especially when the salesman told me it included certain benefits, including early notice on an individual purchasing service, new arrivals, and private trunk shows.
And you know what? I would have even paid-to engage in that - to be regarded as a VIP.
You see, people WISH to be part of some thing special like e-zine advertising. The example above was free. But don't under-estimate how much your clients or customers will PAY to do that, either. Per Your Request is a lovely resource for more about why to engage in this concept.
Example: A buddy of mine recently provided he gives $15,000.00 annually to fit in with the President's Club of the local playhouse, even though he and his wife can attend each show there for $150.00. If you have an opinion about jewelry, you will likely choose to check up about official website. Why would a good devoted attendee want to spend 100 times more? Special therapy like favorite seating, valet parking, attracts to VIP characteristics, personal restaurant for members only, marketing using a higher level of people, etc.
Still another friend of mine pays for membership in a private nightclub here in Los Angeles up on Sunset Blvd. I learned about close window by browsing Yahoo. for many of the exact same reasons (but moreso, I believe, because it impresses his days ; ).
My advertising mentor Dan Kennedy taught me there's a section of just ABOUT ANY customer or client group or industry who'll cheerfully spend FAR above common charges for convenience, status, and specific treatment.
I call it 'country clubbing' your company. Why be when you can be the elegant six-figure membership club across the street the driving range by having an hourly cost? It is possible to offer both obviously, but look at what will increase your business FASTER, with less orders and top quality customers.
One example of that is my personal Platinum Mastermind plan, that I introduced in 2006 as a result of over-whelming need for our teaching. This group of 1-5 critical small companies each pay $15,000.00 a year to get better access to me than other people, and in a small group environment where we meet 3 times a year at luxurious 4- and 5-star hotels and places.
My Platinums are, essentially, VIPs within my world! And since I maintain somewhat of mystery concerning the group, people seem to need 'in' a lot more. (One-of my people got cornered in the girls room at my last O-nline Success Blueprint Workshop by many participants who needed to know how they could get into Platinum!)
I share this not to impress you, but to impress upon you that in industry (yes, *yours*) there IS a percentage of people who will gladly pay MORE - much more - for an increased degree of support or treatment. Remember, you are perhaps not trying to please EVERY one, just the select few who is able to afford that level of service.
So now, take a minute or two and con-sider ways to start your own 'country club' for the clients and customers. Whether it is a VIP degree of support or a private consumer group that meets a few times a year.
To really get your wheels turning, imagine this... That is a supplementary $100,000.00 this year for YOU, if you can get 10 people to commit to some form of program that's just $10,000.00 a year!.