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Online casinos have been around for nearly 15 years, and in that time hundreds, if not thousands have appeared, giving players ever more choice. But why should you play at a Online Casino? Why not just play at an older, more established site? What you will find at new casinos is that they are all trying to make themselves unique in the marketplace. It's no good just copying what has already been done, each casino needs a Unique Selling Point, or usp. An online casino often have better sign up bonuses than existing casinos, because they want to stand out and attract your business.

The new sites will push themselves to establish a customer base, and offering great new player bonuses, and often generous bonuses for returning players, they will secure their positons, and make their customers loyal to the brands. So really it's all about providing what the customer wants. Lots of established online casinos have offered the same old games, and bonuses for years, hoping that their brand names alone will see them through. For new casinos, it's their USP's that will attract customers and give them long term success.

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