Podcast Guidelines For Business3953346
With podcasting entering the mainstream and podcast production tools becoming so easy to come by, it is natural for people to start talking about their companies in their podcasts. With out clear podcast guidelines, you may find your self accidentally offending important clients or giving away company secrets. At the exact same time, smart companies realize that podcasting critical information and insight to customers and clients is an effective way to grow business.
IBM set a positive example for the business neighborhood in 2005 when it posted official podcast recommendations for its workers. IBM emphasized the methods that its workers could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of becoming a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go without saying, employees operating on secret and sensitive projects for long periods of time might inadvertently let slip a important piece of data. Obviously, any breach of safety could put IBM and its clients, which include the Federal Government, at severe danger. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they might have about the company outside company walls.
Second, IBM encourages employees in its podcast guidelines to review the way in which they present information. IBM particularly recommends that podcasting workers develop original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to believe about whether the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for instance, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Finally, IBM's podcast recommendations raise the bar for podcast producers by encouraging high production value whilst putting podcasts on the same level as other media requests. IBM requests that workers treat requests to seem on other people's podcasts as the same as requests for interviews on television or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.