Podcast Recommendations For Business414524
With podcasting entering the mainstream and podcast production tools becoming so easy to come by, it's all-natural for people to start talking about their companies in their podcasts. With out clear podcast guidelines, you may find your self accidentally offending key customers or providing away company secrets. At the same time, smart companies realize that podcasting critical information and insight to clients and customers is an effective way to grow business.
IBM set a good example for the business neighborhood in 2005 when it posted official podcast guidelines for its employees. IBM emphasized the methods that its employees could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of being a accountable corporate citizen, IBM recommends that its employees participate actively in the podcasting communities, inside the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go with out saying, employees working on secret and sensitive projects for long periods of time might inadvertently let slip a key piece of data. Clearly, any breach of security could put IBM and its clients, which include the Federal Government, at severe risk. Therefore, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they may have about the company outside company walls.
Second, IBM encourages workers in its podcast recommendations to review the way in which they present information. IBM particularly recommends that podcasting workers create original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast guidelines also advise podcasters to think about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for instance, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Finally, IBM's podcast recommendations raise the bar for podcast producers by encouraging high production worth whilst putting podcasts on the exact same level as other media requests. IBM requests that workers treat requests to appear on other people's podcasts as the same as requests for interviews on television or radio stations. Podcast recommendations at IBM suggest advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.