Podcast Recommendations For Business7326517
With podcasting entering the mainstream and podcast production tools becoming so simple to come by, it's natural for people to start speaking about their companies in their podcasts. With out clear podcast guidelines, you might find your self accidentally offending key customers or providing away company secrets. At the exact same time, smart companies understand that podcasting critical information and insight to customers and customers is an effective way to grow business.
IBM set a positive example for the business community in 2005 when it posted official podcast guidelines for its workers. IBM emphasized the methods that its employees could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of being a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go with out saying, employees working on secret and sensitive projects for long periods of time might inadvertently let slip a important piece of data. Clearly, any breach of security could put IBM and its customers, which consist of the Federal Government, at serious risk. Consequently, in its podcast recommendations, IBM reminds workers to treat podcasts like any conversation that they may have about the company outside company walls.
Second, IBM encourages workers in its podcast recommendations to review the way in which they present information. IBM particularly recommends that podcasting workers develop original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast guidelines also advise podcasters to think about whether or not the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for instance, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value while placing podcasts on the exact same level as other media requests. IBM requests that workers treat requests to seem on other people's podcasts as the same as requests for interviews on television or radio stations. Podcast recommendations at IBM recommend advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.