The Importance Of Instagram For Advertising Your Company7136309
When discussing the use of social media as a advertising tool for business, generally it is only the big names such as Facebook and Twitter that grab the spotlight. The factors are obvious. They are the most popular social media platforms with a fan following operating into millions. Which entrepreneur would not want to capitalize on such an expansive following for his business?
Nevertheless, there are numerous much more lesser-recognized social platforms that do equally nicely to market your business in the online marketplace. Instagram is one to name. Instagram offers you an easy way to not only develop your business but also to attain your targeted audience. This article discusses why your company ought to leverage Instagram as a marketing tool.
There Are Much more Active Users Than You Think
Instagram has managed to earn much more than 150 million active users. The quantity may nonetheless be smaller than that of the two social media biggies mentioned at the start, but what must be noted is the time period in which it has managed such development. It produced its debut only in 2010 so, that is really commendable. It also shows promise for future growth.
The Company-Like Really feel
If compared Facebook and Twitter have a tendency to be more personal. Instagram has a company really feel to it. This is where 70% of the world's top brands play. It means some serious business. A survey showed that Instagram customers tend to share, like and comment on brand postings far more frequently than that observed on other social media websites.
The ability to share stories and experiences visually via visual content material is also a factor that continues to add users to this social website. Consumers favor visual content material simply because it is simpler to study, understand and share rather than getting to sift via pages and pages of content. On Instagram, you can post higher high quality photographs and videos that are authentic to your business.
You can use such visual content to inform the story of your business and to develop a personality for your company. You can use it to showcase what happens behind the scenes adding transparency to your company.
Flexibility in Editing
With Instagram, you do not only have an chance to upload original photos and videos, but also edit them to make them most relevant to your business. The filters allow you to add the effects you want by playing with colors, vignettes and lines. All this can help establish a strong brand appeal for your company without really costing you a lot.
It Is For All Businesses
When you think about Instagram and the visual content it functions with, the first factor that comes to mind is that it is very best suited for item-primarily based companies. They could possibly place up photographs of the products they are selling or item demo videos. The use of Instagram is not restricted to a specific company. Product and service-based businesses can use this social media platform alike. How you use it relies heavily on your creative capability.