The Significance Of Instagram For Advertising Your Business8432358
When discussing the use of social media as a advertising tool for business, generally it is only the big names such as Facebook and Twitter that grab the spotlight. The reasons are apparent. They are the most popular social media platforms with a fan following running into millions. Which entrepreneur would not want to capitalize on such an expansive following for his business?
However, there are many much more lesser-known social platforms that do equally well to promote your company in the on-line marketplace. Instagram is one to name. Instagram provides you an simple way to not only develop your business but also to attain your targeted audience. This post discusses why your company should leverage Instagram as a marketing tool.
There Are More Active Customers Than You Believe
Instagram has managed to earn much more than 150 million active customers. The number might still be smaller sized than that of the two social media biggies mentioned at the begin, but what should be noted is the time period in which it has managed such growth. It produced its debut only in 2010 so, that is really commendable. It also shows promise for future development.
The Company-Like Feel
If compared Facebook and Twitter tend to be more personal. Instagram has a company feel to it. This is exactly where 70% of the world's top brands play. It means some severe business. A survey showed that Instagram customers have a tendency to share, like and comment on brand postings far more frequently than that observed on other social media sites.
The ability to share stories and experiences visually via visual content material is also a aspect that continues to add users to this social site. Consumers prefer visual content because it is simpler to read, understand and share rather than getting to sift through pages and pages of content material. On Instagram, you can post higher high quality photographs and videos that are authentic to your company.
You can use such visual content to inform the story of your business and to build a personality for your business. You can use it to showcase what occurs behind the scenes adding transparency to your company.
Flexibility in Editing
With Instagram, you do not only have an chance to upload original pictures and videos, but also edit them to make them most relevant to your company. The filters permit you to add the effects you want by playing with colors, vignettes and lines. All this can help establish a strong brand appeal for your company with out truly costing you much.
It Is For All Businesses
When you think about Instagram and the visual content it works with, the initial thing that comes to thoughts is that it is best suited for item-based businesses. They could possibly put up photographs of the goods they are promoting or item demo videos. The use of Instagram is not restricted to a specific business. Product and service-primarily based businesses can use this social media platform alike. How you use it relies heavily on your inventive ability.